Watersorted
Logo
Watersorted is a company based in Wellington, New Zealand, dedicated to providing a marketplace for buying and selling equipment for water industry solutions. The company is distinguished by its ability to facilitate and expedite connections between buyers and sellers through the internet, overcoming physical distance barriers. For this project, the company requested a brand identity proposal that would evoke the characteristics of water, with an emphasis on the name and color palette, while also incorporating the ".com" of their website to ensure that potential clients have no doubts when reaching out. Following these guidelines, a logo was developed using a typeface with curved edges that evoke the fluidity of water, along with a palette of three different shades of the same color, designed to be versatile in the layout of any graphic piece. Additionally, the initial of the company’s name was used as an isotype, which allowed for its reproduction in small sizes, such as the favicon of their website, as well as the creation of a pattern.
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Watersorted is a company based in Wellington, New Zealand, dedicated to providing a marketplace for buying and selling equipment for water industry solutions. The company is distinguished by its ability to facilitate and expedite connections between buyers and sellers through the internet, overcoming physical distance barriers. For this project, the company requested a brand identity proposal that would evoke the characteristics of water, with an emphasis on the name and color palette, while also incorporating the ".com" of their website to ensure that potential clients have no doubts when reaching out. Following these guidelines, a logo was developed using a typeface with curved edges that evoke the fluidity of water, along with a palette of three different shades of the same color, designed to be versatile in the layout of any graphic piece. Additionally, the initial of the company’s name was used as an isotype, which allowed for its reproduction in small sizes, such as the favicon of their website, as well as the creation of a pattern.
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