PABLO KOSUR

Pipe’s Pollo Frito is a fast food business based in Misiones, Argentina, focused on the preparation and sale of fried chicken. Additionally, it offers complementary products such as salads and chicken burgers. With strong family roots, the brand aims to strengthen its relationship with customers. According to the client's requirements, it was mutually agreed to create an isologotype that integrated its name and descriptor, using a color palette that not only aligns with the industry code but also relates to the ingredients used in its preparations. Special attention was also given to the supports on which the graphic brand needed to adapt, leading to the development of an alternative configuration that allows for reproduction in printing systems such as embroidery and screen printing, as well as its use in negative, maintaining legibility in smaller sizes. Over the years, various graphic communication pieces have been developed, including social media posts, videos, and digital menus.