PABLO KOSUR

Desafío Profundidad is a mountain biking competition held since 2021 in the municipality of Profundidad, located in the Candelaria department of Misiones. It is known for being a demanding event due to the geographical features of the area, such as large mountains and high humidity levels from the surrounding forests. In its first edition in 2021, the competition’s graphic brand was designed with a focus on adaptability to various supports, under the condition set by the client to maintain consistency across all configurations. A seal was chosen that included the name of the competition, with shapes that evoke the typical signage of the area, made from wooden boards nailed to trees and posts in the municipality. A color palette was used to reflect the natural environment where the race takes place. To accommodate the need to update the competition dates over the years, a dynamic module was created to allow for text variation. This visual identity was applied to various pieces such as cards, caps, press banners, trophies, and digital platforms, without the need for modifications, accompanied by a pattern based on the seal containing the logo